Senior CX and Engagement Hire for NatWest

UK bank NatWest Group has appointed former IKEA and Target exec Harsh Agarwal as Managing Director, Customer Experience & Engagement, with a seat on its Retail Banking leadership team.

Agarwal (pictured) will lead a team combining responsibility for propositions, segment strategy and digital experience. He has worked in senior leadership posts linking insight and innovation, at global consumer businesses, including around seven years at IKEA, based in the Netherlands, in roles including Global CPO and 'Chief Omnichannel Officer'; and six at retail chain Target, in senior eCommerce and product management positions in the US. He holds an MBA in Marketing and Information Systems from Arizona State University and a BSc in Computer Science from Brigham Young University.

In his new role, Agarwal will lead the function in creating 'simpler, more intuitive experiences' across the bank's mobile app, digital journeys, products and services. 'I'm really pleased to welcome Harsh to NatWest Group,' states CEO Retail Banking Solange Chamberlain. 'Serving one in three UK families gives us an important role in helping customers build stronger financial futures. Harsh's global consumer experience and ability to turn insight into commercial value will help us deliver simpler, more personalised banking and grow deeper customer relationships.'

Home page: www.natwest.com .