Major Funding for AI Marketing Platform Profound

AI marketing platform Profound has raised $180 million in a Series D round, valuing the company at $1.8 billion. The money will allow it to expand its applied AI labs in New York City and San Francisco, studying and improving how frontier models perform on marketing work.

Led by James Cadwallader, co-founder and CEO, Profound provides an AI marketing platform helping marketers to optimize their ranking in answer engines like ChatGPT, Gemini and Perplexity. The platform taps data from more than two billion real user prompts to analyse what people ask AI and what the models say back. An AI Marketer then pairs that data with the user's business context to surface opportunities, deploy Agents, and measure impact, improving with every use.

'Our customers have shown us how much more marketing teams can take on when they have purpose built AI to help them do the work,' states Cadwallader. 'Profound started as an analytics platform for marketers to understand how buyers discover their brands through AI. Today, they're using our Agents to research, write and report. Now, we're delivering AI Marketer as an Agent orchestrator that works alongside every function of your marketing team, helping ambitious teams take on the campaigns and ideas they haven't had the capacity or technology to pursue.'

The investment, which comes less than seven months after the firm's $96, series C investment, was co-led by Sequoia Capital and Kleiner Perkins, with existing investors Lightspeed Venture Partners, Khosla Ventures, Saga Ventures, Evantic, and South Park Commons all taking part.

Web site: www.tryprofound.com .