Endeavour Opens Access to Australian Drink Sales Data

In Australia, drinks and hospitality business Endeavour Group and data firm Quantium have launched Distilled Data, a shopper insights platform with a conversational interface, pulling together retail sales and aggregated shopper data across the former's major drinks brands for its trade partners.

Endeavour is Australia's biggest retail drinks and hospitality business, with more than 2,000 retail stores and hotels, and more than 30,000 employees. In addition to Dan Murphy's, BWS and other drinks brands, it owns the country's largest portfolio of hotels, ALH. Its new partner, Quantium, is an AI and data company headquartered in Sydney and working in areas from customer intelligence and demand forecasting to fraud detection and enterprise GenAI transformation.

The new Distilled Data solution, available from next month, is powered by Quantium's Q.Checkout AI, and provides trade partners with direct, natural language conversational access to store-level shopper habits from more than 1,700 stores, assisting their product innovation, ranging, and localised demand forecasting. Distilled Data builds on macro insights from two established Endeavour reports, State of the Hops and State of the Grapes, and offers a scalable, tiered model for trade partners of all sizes, ranging from streamlined metric scorecards for smaller producers to advanced regional category analytics.

Kylie Gleeson, Group Executive and Global Head of Retail & Consumer at Quantium, says the new offering is 'arguably the most transformative insights platform the drinks industry has seen in decades,' adding: 'For the first time, a two-person craft distillery has the same analytical firepower as a national brewer.'

Jayne Hrdlicka (pictured), CEO and Managing Director at Endeavour Group, comments: 'Our trade partners are the lifeblood of our business, but every product needs to justify its shelf space. By providing access to these rich shopper insights down to the suburb level, we are giving producers the exact tools needed to understand what resonates, sharpen promotions, and deliver value for customers.'

The partners' web sites are at www.endeavourgroup.com.au and www.quantium.com.au .