Clientside Insight Leader Mukherji to Advise Acutus AI

Consumer decision modelling company Acutus AI has appointed former Nestlé and Unilever insights leader Chandan Mukherji as a Strategic Advisor.

Acutus was launched in February 2025 by former Cint and Lucid execs Arindam Bhattacharya and Ankesh Saxena. The firm uses AI-powered consumer simulations and digital twins to help organizations understand, predict and simulate consumer decisions before they go to market. Clients can test concepts, pricing, messaging and product strategies in a virtual decision environment, reducing risk and improving decision quality.

Mukherji (pictured) brings more than three decades of experience in the sector, including spells as Global Head of Consumer & Market Insights at Nestle S.A., Switzerland; Director & Executive Vice President, Marketing at Nestle India; and Group Manager, Senior Brand Management at Unilever.

In his new role he will advise Acutus AI's leadership team on product strategy, market expansion, client engagement, and the evolution of next-generation decision intelligence solutions.

'The future of decision-making will be built at the intersection of human understanding and artificial intelligence,' claims co-founder and CEO Arindam Bhattacharya. 'Chandan's experience in translating insights into business impact aligns perfectly with our vision. We are delighted to welcome him as an Executive Advisor and look forward to benefiting from his guidance as we continue building innovative solutions for enterprises worldwide.' Co-founder and Chief Business Officer Ankesh Saxena adds: 'Chandan is one of those rare leaders who combines deep consumer understanding with a sharp business perspective. His experience in building insight-led growth strategies for some of the world's most respected brands will be invaluable as we scale Acutus AI and shape the future of Consumer Decision Intelligence.'

Web site: www.acutusai.com .