Retail Insights Leader Joins Disrupt

London agency Disrupt Insight has appointed former Holland & Barrett Commercial Insights leader Becky Miles to lead its retail practice, strengthening its capabilities across shopper, customer experience, innovation and behavioural science.

Early in her career, Miles (pictured)worked for four years at Millward Brown in Client Exec and Client Manager roles, then three at Kokoro Global (formerly ABA Research), as an RM, AD and latterly CX Insight Lead, working across retail, luxury, FMCG and communications. In 2019 she joined Walnut, as a Research Director. Most recently, at Holland & Barrett, her work included building an insight programme supporting innovation from early-stage ideation through to proposition testing.

Miles has worked with members of the Disrupt team previously, both as colleagues, and more recently as a client.

In her new position, reporting to Head of Retail and Shopper Deborah Hall, she will work on integrating Walnut's human understanding offering into retail shopper and customer experience research.

Chris Bland, Managing Director and co-founder of Disrupt Insight, said: 'We've built serious momentum in retail, and Becky is the exact spark we need to enhance our offering. She's lived both agency and client life, meaning she knows what makes research land and drive real impact. We're thrilled to have her as part of the team.'

Disrupt now employs more than twenty members of staff and was named Best New Venture at the MRS Awards last autumn.

Web site: www.disrupt-insight.com .