Ipsos Rolls Out Creative|Impact Solution

Ipsos has announced the launch of an enhanced post-testing solution, Creative|Impact, in the US and the big five European markets, via its Ipsos.Digital platform. The new offering is part of its Creative Excellence self-service portfolio.

The solution, which will begin rolling out to additional markets within the fourth quarter, promises a significantly faster, cost-effective and scalable way for brands to measure real-world campaign performance in-market, with results available on an interactive dashboard.

Ipsos says following the launch advertisers can now manage the entire creative journey, from early-stage screening and copy testing, to AI-powered evaluation and now in-market campaign measurement, within a single platform via Ipsos.Digital.

Studies can be set up and launched in as little as a few hours, tapping Ipsos.Digital's streamlined workflows, rapid fieldwork capabilities and dashboard reporting. Creative|Impact goes beyond assessing whether people saw an ad, finding audiences with genuine campaign memories and evaluating how those memories and reactions shape brand outcomes. Users can then optimise both creative performance and media effectiveness.

Shaun Dix (pictured), the group's Global Leader, Creative Excellence, comments: 'Creative|Impact enables clients to move from campaign launch to actionable learning, faster than ever before, helping them optimise investment, maximise creative effectiveness, and make confident decisions across channels, platforms and touchpoints. Following successful pilot programmes with leading global FMCG clients in the US, we are excited to launch Creative|Impact to the wider market.'

Web site: www.ipsos.digital/creative-impact .