Full Circle Adds West Coast Sales Leader

In the US, global online sample provider Full Circle Research has appointed former Instantly and DISQO employee Kristen Sottosanto as Director, Sales - West, based in Los Angeles.

Full Circle provides B2C and B2B data through a proprietary panel. The quality-focused company has been ISO certified since it was a year old, in 2014; is fully GDPR compliant; and is co-founder of the global MR industry ISO awareness campaign #QualtyForAll. The firm operates Survey Roundtable, a proprietary panel and InstaConnect, a programmatic solution that captures the hardest-to-reach audiences. Its anti-fraud system includes respondent security screening tech HoNoR and a pattern recognition system called Watchdog. Headquarters are in the Washington DC area, with offices in nine other US states, and in 2022 it opened its first international office, in Paris.

Full Curcle says the new arrival will support its expanding presence in the Western US and build on its client-partnership model, focused on more efficient research execution, reduced unnecessary spend and stronger data accuracy.

Sottosanto (pictured) joins from DISQO, where as Director, Client Development, she led new business and strategic account development for research management and insights solutions, managing a book of business generating more than $3 million in annual revenue. Prior to this she was Director of Client Development at Instantly, where her role included working across operations, technology and product teams to support client objectives and account growth. Earlier in her career she managed a West Coast territory at Greenfield Online.

'Kristen's reputation preceded her in the best possible way,' says CRO Gabe Dworet. 'She came highly recommended by respected industry leaders who had managed her throughout her career, and the consistency of their feedback stood out, from her work ethic and industry knowledge to her commitment to her clients. She also brings the right growth mindset for where Full Circle is headed: strengthening existing relationships, opening new doors and contributing a fresh perspective to an already strong sales team.'

The firm is online at www.ilovefullcircle.com .