NIQ Rolls Out Omnishopper Panel in Taiwan

NIQ has launched its Omnishopper consumer panel solution in Taiwan, promising clients a comprehensive view of actual consumer purchasing behavior across retailers, categories and channels, based on e-receipt data.

NIQ says Taiwanese consumers increasingly shop across multiple retailers and channels, making purchasing journeys more complex. The solution combines purchase behavior tracking with advanced analytics, and can be combined with the global firm's Panel View Survey, to give more depth on shoppers' attitudes, motivations and needs. An integration with NIQ Discover allows this shopper intelligence to be connected with broader market and retail insights; and the solution also offers broader representation of evolving consumer segments, including niche and ageing populations.

Rachel White (pictured), the company's Regional President, Asia Pacific states: 'Across Asia Pacific, understanding local shopping patterns is essential to identifying growth opportunities. The launch of Omnishopper Taiwan strengthens our ability to help brands and retailers respond to the needs of consumers in this market, while advancing our broader commitment to bringing deeper shopper intelligence to clients across the region.'

Web site: www.niq.com .