'Radar' and MCP Enhancements for Market Logic's DeepSights

In Berlin, Market Logic Software has announced two launches in the last month: an autonomous monitor of developments across selected industries and topics called DeepSights Radar, and an MCP facility for its parent product suite DeepSights.

DeepSights Radar promises to help companies spot market developments before they become urgent risks or missed opportunities, by providing 24/7 access to an up-to-date, unified view of strategic markets and topics. The solution uses always-on agents that read every piece of research flowing into a customer's DeepSights platform, and run it against a definition of what matters to that business, in its own vocabulary. Its output is not a fixed set of documents but an ever-changing store of market understanding, structured with multi-chapter profiles on qualifying competitors, trends, regulatory developments and other forces. A New Learnings summary highlights what has changed since the last version.

The solution is available in two modes, Industry Radar and Topic Radar. Industry Radar is initially available for three verticals, CPG, OTC healthcare and retail. Topic Radar provides ongoing monitoring of specific themes and topics a customer has identified as strategically important, and is initialized via a self-service setup, guided by a short briefing wizard.

Olaf Lenzmann (pictured), the firm's Chief Product and Innovation Officer, comments: 'Business and insights leaders do not lack data. They lack the time and resources to turn it into a dependable, current view of their market. DeepSights Radar does that continuously, so they can act early and seize competitive advantage.'

DeepSights MCP makes a company's curated market knowledge, as stored in the firm's DeepSights base, available to employees using AI workflows including Microsoft Copilot, ChatGPT and Claude. The firm stresses that DeepSights analyzes information proactively, separating what is relevant from noise; works only on trusted data; and cites its references in every answer.

Says Lenzmann, 'Our customers have spent years and significant budgets building a unique understanding of their consumers and markets. Adding DeepSights at the market intelligence layer for enterprise AI ensures that competitive advantage is seized on and integral to decision making processes.'

The firm is online at www.marketlogicsoftware.com .