Qual Platform Bello Hires Head of Growth

Qualitative research platform Bello has appointed former Qualzy commercial leader Paul Kingsley-Smith as Head of Growth.

Bello aims to provide a cost-effective, simple but flexible platform for qual, and has offices in Sydney, Aus; Boston, MA; and Salisbury, UK.

Kingsley-Smith (pictured) has worked for the last seven years as Commercial Director at qual research platform Qualzy. His CV includes work as a Manager at Waitrose and as an Anglican Pastor in Salisbury. In his new role, he will lead commercial strategy and client acquisition, as Bello looks to grow its user base, add to its capabilities and expand its business globally.

'We are thrilled to welcome Paul to the Bello team,' says founder Shamsu Bhaidiani. 'His commercial expertise and track record in the market research industry make him the ideal leader to drive our growth trajectory. As demand for agile, cost-effective qualitative insights continues to grow in the age of AI, Paul will be instrumental in expanding our reach and delivering exceptional value to research teams worldwide.'

Web site: www.letsbello.com .