Brandtech Combines Expertise for New Data Practice

Marketing tech company the Brandtech Group has combined expertise from a number of units into a new global data and AI practice, Brandtech Data. This brings together more than 500 specialists across 22 countries and represents more than $100m in revenue.

The new practice, bringing together the Group's existing expertise from its fifty-five, DP6 and Jellyfish brands, aims to help clients use their data more effectively across creative, media, customer experience and measurement. The three established brands will remain in place, with Brandtech Data as an umbrella brand providing a global framework, giving clients easier access.

Brandtech Data will be led by Will Heins as CEO and Pierre Harand, CEO of fifty-five, as President - with both also retaining their existing roles. The practice will focus on four core areas: AI Transformation; Personalization & Customer Experience; Measurement & Decisioning; and Data & Technology Foundations.

'We always say to our clients that if they want to do AI well, they have to start with data,' says David Jones (pictured), Brandtech founder and CEO. 'Global companies already have enormous amounts of data, but too often it's fragmented across different platforms, markets and teams and isn't ready to power AI.'

The new practice also brings together extensive expertise across the Google ecosystem, one of the Group's largest global technology partnerships.

The firm can be found online at www.thebrandtechgroup.com .