ZoomInfo Brings Clients' Unstructured Data into GTM

Business data specialist ZoomInfo has added new features based on the technology of Workbounce, a knowledge platform company it acquired in 2024. The new tools allow companies to bring data such as call transcripts, emails, product documents and Slack threads into its store of actionable GTM intelligence.

ZoomInfo's B2B data includes more than 100 million companies, 500 million contacts and billions of signals, helping revenue teams to identify, engage and convert buyers. Workbounce, co-founded by Rowan Bailey and Adam Smith (pictured), is a search, collaboration and analytics platform for unstructured go-to-market data, connecting to tools teams already use and making their data semantically searchable, using context rather than mere keywords. The addition of its tech has extended GTM.AI, ZoomInfo's headless layer, beyond external market intelligence and into existing internal GTM knowledge - its integration with Zoominfo's verified company, contact and buying-signal data means agents can become more personalized, more context-aware, and therefore more effective in improving customer interactions.

'ZoomInfo gives GTM.AI the verified structured data needed to understand the market,' says Henry Schuck, founder and CEO. 'Workbounce adds the institutional knowledge inside your own walls. When those two layers come together, an agent can understand both the market and the account, with provenance, permissions and confidence built in.' Adam Smith, VP Product Management at ZoomInfo, adds: 'By bringing Workbounce into GTM.AI, agents can ground their answers in both external market truth and everything the team already knows, exactly when that context is needed.'

Web sites are at www.zoominfo.com and www.gtm.ai .