Moloco, Haus Partner to Measure Incremental Lift

Performance advertising company Moloco has announced a partnership with Haus, promising clients independent, third-party incrementality measurement and decision-making for mobile app and CTV campaigns.

Haus will provide the independent measurement for campaigns run on Moloco, in the form of geo-based incrementality studies comparing Moloco campaigns run in test markets with data from control markets. Moloco says the partnership reflects its belief that 'measurement should be transparent and aligned to the goals that matter most to each [client].' Beth Berger, the company's GM Americas, comments: 'Performance CTV is one of the most significant growth channels for brands right now, and measurement has to keep pace with that investment. We've seen strong results across our CTV business, just as we have in mobile for years, and we want brands to verify that for themselves, with measurement that fits how they run their business. That's exactly what this partnership with Haus delivers.'

For Haus, VP Partnerships Jinesh Ramani (pictured) states: 'Platforms that invite independent measurement are the ones confident in the value they deliver, and Moloco is leaning in. We're pleased to be working with Moloco to expand mobile and CTV advertiser access to Haus' rigorous measurement and decisioning systems.'

The company is on the web at www.moloco.com .