Kirby Returns to Torfac in Client Dev Role

Canada-based analytics and MR solutions provider Torfac, previously known as WiseWorks, has appointed former employee J.T. Kirby as Senior Director of Client Development, based in New York.

Torfac operates proprietary B2B and B2C panels, as well as an end-to-end MR services platform, with solutions for survey programming, data processing and analytics.

Kirby (pictured) worked in legal and graphic design roles before entering the MR sector as a Sales Rep at Netquest ten years ago. He moved to what was then WiseWorks in November 2017, and served as a Director, Senior Director and then AVP of Client Development. Since leaving in 2021 he has worked at DISQO, SightX and most recently B2B intelligence firm NewtonX, deepening his understanding of MR and Martech while adding experience of the advertising / media space.

'I'm extremely excited to welcome J.T. back to Torfac!' enthuses Justin Vortherms, Torfac's VP of Client Development. 'He's one of those colleagues you stay in touch with long after they've moved on, and I've always continued to root for him and wish him the very best in his career. Professionally, J.T. brings outstanding customer service skills built on trust, partnership, and genuine personal connections. I have no doubt he'll open new doors and make a meaningful impact during his second stint at Torfac.'

The firm is online at www.torfac.com .