Logit Integrates DQC's Quality Signals

In North America, B2B and consumer MR provider The Logit Group has partnered with Data Quality Co-op (DQC), adding the latter's respondent-level quality signals into the former's Calibr8 data quality and survey fraud detection platform.

Logit supports B2B and consumer research across online, telephone/CATI, qualitative and in-person methodologies, working for research agencies, consultancies, corporate insights teams and other research buyers. Headquartered in Salt Lake City, UT, DQC was launched around eighteen months ago as an independent supplier of continuous quality measurement and real-time certification, aggregating, analyzing and benchmarking data quality signals to help researchers and research buyers clean data and improve quality workflows. Its predictive Data Trust Score is a metric rating respondents from 0 to 1,000, using a continuous learning feedback loop that analyzes technical signals, in-survey behavior and participation history across the research ecosystem.

Calibr8 was launched in June last year, and combines infrastructure, device, behavioural, response-content and AI-powered checks to help spot fraud and low-quality survey participation. Logit says the new integration enhances it with respondent quality history from across the market research ecosystem.

'Data quality is a challenge the research industry needs to address collaboratively,' says Logit's Chief Innovation Officer Steve Male. 'By integrating DQC's respondent-level quality signals into Calibr8. We're combining our existing quality capabilities with additional intelligence from across the research ecosystem. This partnership reflects our commitment to practical innovation and to continually strengthening how we assess survey data quality.'

The firms are online at www.logitgroup.com and www.dataqualityco-op.com .