OvationMR Strengthens UK and EMEA Team

MR solutions provider OvationMR has hired Louise Halsey and moved Amar Korichi from the US, strengthening its team in the UK & EMEA, and underlining its commitment to regional investment and client partnerships.

Ovation was founded in 2016 and provides MR audiences and insights worldwide. The firm acquired AI-driven qual platform Qualibee and mobile-first 'in the moment' feedback provider Ethos in 2024, and has been investing in its international capabilities.

Korichi (pictured below) transfers from the US to become Director, Insights Solutions, UK & EMEA, bringing experience focused on developing client relationships, identifying new opportunities, and strengthening regional partnerships. Prior to joining OvationMR last year, he worked for a decade at The Marlton Hotel in New York, latterly as CX Team Manager.

Halsey (pictured above) joins as Operational Specialist, UK & EMEA, providing dedicated local support for research delivery and client requirements. She has spent the last seventeen years at Oomph Agency Services, most recently as Head of Operations, having started her career as an Account Exec and Maager.

Paul Wealleans, Ovation's MD for UK & EMEA, says of the appointments: 'Growing our regional business is about much more than expanding our team. It's about bringing the right people, expertise and capabilities closer to our clients. Amar and Louise strengthen our ability to develop meaningful partnerships, respond quickly to client needs and deliver quality research across increasingly complex markets.'

The firm is on the web at www.ovationmr.com .