Former YouGov and Kantar Product Chief Joins ABCS

Ad effectiveness measurement specialist ABCS Insights has appointed Marc Ryan as Chief Product Officer. He previously held the same role at YouGov, and worked in senior positions at Kantar and Nielsen.

ABCS combines data from real-world purchasing with thousands of studies to offer a framework of 'Connected, Consistent and Causal' measurement, connecting outcomes across 'every screen, every retailer, every channel and every stage of the customer journey.' The firm promises clients intelligence not only on how well ads work, but also why.

Ryan (pictured) will lead product strategy from pre-campaign planning through post-campaign measurement. He brings more than three decades of experience in data and measurement products: as CPO at YouGov, he led development of the company's audience intelligence, brand tracking and behavioural products., and prior to this he held the same title at SCUBA Analytics. Earlier, at Kantar, he served both as Chief Data Officer and Chief Product and Technology Officer.

In his new role he joins the leadership team ABCS introduced in July, backed by a $50 million Series A led by Volition Capital.

The firm is online at www.abcsinsights.com .