Major Upgrade for OpinionRoute's ResponseID

In the US, MR operations company OpinionRoute has expanded its ResponseID solution - part of its Data Quality suite - to cover 'all question types in modern surveys.'

OpinionRoute's proprietary Navigator workflow software helps survey researcher clients streamline operations and improve data quality - the firm also uses it for its own survey sampling and data collection services. Last year it acquired Fitchburg, MA-headquartered Jibunu, a designer and developer of bespoke market research tools and methodologies.

OpinionRoute says it will offer the Data Quality suite - including ResponseID - to its MR operations clients with no license fees, and with technical setup included. The suite also includes CleanID, for pre-survey fraud and dupe prevention; and QC Flow, a post-survey data cleaning co-pilot.

ResponseID now consolidates and benchmarks 76 behavioral data points against known human engagement norms, and combines deep pattern understanding of real respondents with a progressive scoring system, combining factors to give a deeper understanding of the big picture. The tool flags and simplifies alerts for rapid, human decisions on individual respondents, and connects to the firm's QC Flow solution for deeper evaluation when the decision is insufficiently clear-cut for automation,

'Market Research Agencies are facing converging pressures in today's market,' says CEO and founder Terence McCarron (pictured). 'Speed, quality and affordability have become non-negotiables on every project. ResponseID is our latest investment to help Market Research agencies meet the moment effectively.'

Web site: www.opinionroute.com/data-quality .