New NIQ Tool Brings Store-Level Assortment Planning

NIQ has launched a service called Shelf Architect Store Assortment, in the US. Part of the existing Shelf Architect platform, the tool provides store- and cluster-level assortment recommendations based on local demand.

The firm says shopper demand varies significantly by location, but assortment decisions are still often made based on national averages. The new solution, supported by predictive forecasting and designed for manufacturer teams, allows retailers to create a more relevant shopping experience by reflecting the needs and preferences of shoppers at each location. NIQ says it will help to Identify growth opportunities for individual stores that market-level approaches may overlook.

The tool's outputs can be pulled directly into downstream shelf-planning workflows, including Spaceman automation.

Martin Hernandez (pictured), NIQ's Global Commercial Leader, Analytics states: 'Retailers execute assortment decisions store by store, and manufacturers need recommendations that work the same way. Shelf Architect Store Assortment helps clients sharpen decisions with store-specific insights, execute on the shelf with confidence, and uncover opportunities that broader market-level approaches can miss. The result is a more localized, execution-ready path to growth.'

The tool is customizable - recommendations can incorporate account-specific category definitions, competitive product sets and configurable rules that reflect retailer requirements. The company plans to roll it out in additional markets during 2027.

Group home page: www.niq.com .