New Tool Tailors Product Intell for Agentic Shopping

In Lisbon, Portugal, marketing tech company Spangle AI has rolled out Product Intelligence 360, described as 'a living record for every product,' carrying details of what it is, how it performs and what customers say, and updated as demand changes.

Spangle says the rise of personal shopping agents is giving brands a new challenge, in that purchase decisions are made away from their own web sites. Existing product data systems, based on manufacturing and merchandising specs, are not geared to making sure products are discovered, recommended and chosen in this environment, where agents focus on occasions, intent and what other customers say.

Founder and CEO Maju Kuruvilla (pictured), a former VP of Technology at Amazon sums up: 'Your catalog knows a style number. Your shopper knows it as the shoe for their first marathon. We built Product Intelligence 360 to put what brands know about their products to work wherever shopping decisions happen.' This includes information on how the product performs, in which context, and what customers ask AI, together in one record changing in real time - with the system learning the more customers shop.

Founded in 2024, the company has raised $21 million from investors and is online at www.spangle.ai .