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NMR Buys Dutch Ad Intelligence Company
Nielsen Media Research International has acquired BBC De Media en Reclame Bank B.V. (BBC), the biggest ad spend intelligence company in the Netherlands, for an undisclosed sum.
BBC will remain based in Amsterdam and managed by its current Director and CEO Ben van der Werf, but will be re-branded with the new parent's name.
BBC monitors a broad spread of media including newspapers, magazines, television, radio, Internet, direct mail and cinema across all business sectors, and collects both expenditure and creative information. The company publishes some results but also provides bespoke analyses and software solutions. Its Adfinders database contains details from 145,000 advertisers and more than 300,000 products in more than 1,000 titles.
NMR International's Chairman and CEO Robert McCann says the buy further strengthens its ability to serve clients worldwide. 'BBC already has a well-respected reputation for advertising and media intelligence in the Netherlands and this will certainly bring additional excitement to our AIS business segment which has historically been one of our strongest'.
Commenting on the decision to sell, Dutch Newspaper Publishers Association Chairman Kees Spaan said the company's growth and current turnover indicated it was 'the right moment for BBC to operate in a more international and business oriented environment'.
NMR itself provides advertising intelligence in 30 markets worldwide, and advertising expenditure coverage for an additional 40+, representing 85% of the world's ad spend, via a network of affiliates. NMR is online at www.nielsenmedia.com , and BBC De Media at www.bbc-adex.nl
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