Daily Research News no. 4142 - Training and Debates to Enhance Congress

News Article no. 4142

Published June 7 2005

Training and Debates to Enhance Congress

The 2005 ESOMAR Congress will introduce two new features: 'Masterclasses' offering individual skills development ideas for delegates, and debating sessions. ESOMAR says the new features are designed to 'refresh and reinvigorate the market research contribution'.

In each of the three masterclasses, a recognised expert will provide participants with instruction and 'inspirational guidance' to help them extend their skill set, with a focus on improving personal performance:

David Snowden, founder of the Cynefin Centre for Organizational Complexity and an honorary fellow / adjunct professor at universities on three continents, will lead a class on 'Developing effective communication knowledge skills'
Incepta-MI Chairman and Professor David Smith, Phillip Cartwright of RI France and McKinsey's Elisabetta Osta will talk on 'Developing a roadmap for building the skills of Market Intelligence teams', and
Linda Caller, MD of Thought Agents training company, will join psychologists Sandra Minnee and Olwen Wolfe, both of whom trained at the USA's CPSI (Creative Problem Solving Institute), to lead Working with creativity'. All three leaders are regular speakers and trainers at creativity conferences around the world.

Delegates will also be invited to actively participate in informal debates on hot MR industry topics:

in 'Brilliant Basics' CIAO Market Research and Fat Planet will propose innovative ways of using Internet technologies to reach potential respondents, and United Breweries and ACNielsen will discuss how to overcome the barriers to creativity in market research.
'The Client Focus' will begin with speakers from Unilever and ACNielsen giving 'the CEO's perspective' on developing better consumer instincts in decision makers
'Discussing Standards' features Nuance Research and Annik Technology Services on whether regulation and quality standards compliance are more important than creativity.
'All about respondents' includes contributions from Synovate UK and Luth Research and covers the importance of building lasting relationships with respondents, while
the 'Word of Mouth' debate features CRM Metrix and NOP World asking whether researchers should stop asking questions and start 'listening in' to consumers.

The Congress, entitled 'Making a difference. The impact of powerful research' takes place in Cannes from 18 - 21 September and aims to 'explore the true value of market research as a strategic, dynamic and accountable platform for business, society and individuals'. Early bird registration is available until 24 June 2005 and more info / online registration are available at www.esomar.org/congress2005

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