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TNS Launches Pan-European Sports Panel
The new TNS Sports Panel, conducted online, will provide access to 70,000 viewers and participants of 15 different sports in the UK, Germany, France, Italy, Spain and the Netherlands.
Due to relatively low participation levels in sports, it has traditionally been hard to reach enough relevant consumers cost effectively. The new panel aims to provide a solution, offering access to a large number of sports fans as well as the ability to target specific groups, such as fans of tennis, golf or motor racing.
Richard Ames, Managing Director of TNSSport, says the new panel will 'bring greater capability and understanding to the sports research business'.
The company's home page is at www.tns-global.com .
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