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Qual Director for Mindwave Research
US IT market research specialist Mindwave Research has appointed Bill Mathis, formerly of BMIResearch, as Director of Qualitative Research. The company aims to strengthen and grow its qualitative offering, building on Mathis' focus group moderation skills.
Mathis has more than twenty years' experience of using qualitative MR to support marketing decisions and business strategies in US and international companies. At BMIResearch, he moderated at least 1,500 focus groups and completed more than 15,000 in-depth interviews for business to business, consumer, and healthcare clients. He has also held marketing and sales positions in the transport, freight car manufacturing, packaging, and medical device industries.
Jonathan Hilland, CEO and President of Mindwave, says Mathis' previous role as a business owner and manager of BMI gives him 'the same entrepreneurial spirit that drives the rest of the Mindwave team to provide our clients with excellent customer service and decision making support'.
The company's web site is at www.mindwaveresearch.com .
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