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Ipsos Hires Brand Leader
US agency Ipsos Insight has appointed David Nemiah as VP, Global Equity & Branding in its consumer products research division. Nemiah is a former director of brand research, strategy, and planning for consulting firms including BrandLogic, Interbrand, Siegelgale and McCann-Erickson Worldwide.
Nemiah's experience includes global consumer research to guide product, branding, and business strategy, and he has considerable qual and quant technical skills. He will head up a global team responsible for a proprietary brand equity research product for a key Ipsos client.
Diane Kosobud, President with Ipsos Global Account Management, welcomes Nemiah's brand strategy experience, 'stellar skills' and leadership acumen, adding: 'Leading global brands today requires understanding the brand architecture at its heart, while delivering actionable brand messaging to the local consumer'.
Nemiah, who has a Master's of Science degree from Boston University, describes Ipsos as 'a company of intelligent people who are passionate about their work'.
Ipsos Insight is the flagship marketing research division of Ipsos in the US and is on the web at www.ipsos-insight.com.
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