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In-Store Promotion Tracker Launched
ACNielsen U.S. has introduced what it describes as 'the first-ever census-based reporting on the status of in-store displays' for the CPG industry. Promotion Tracker reports across multiple categories at five leading grocery retailers representing 40% of US chain supermarket volume.
The package is the first launch in a new suite of solutions designed to provide detailed analysis of in-store marketing activities, and provides real-time information for more than 8,000 specific stores, showing whether promotional displays have been executed as planned. Internet-accessed reports show data by chain, banner and store grouping within retailer-defined trade areas, and cover number of displays, their location and whether the promoted price is visible. Reports are planned for most major holiday and special event selling seasons beginning with the 2006 Super Bowl.
Alice Fawver, Senior VP, Marketing, ACNielsen Retail Measurement Services, says even the best-laid promotional plans can fall at the last fence, the execution of store displays. 'Promotion Tracker will help manufacturers check on their in-store displays, enabling them to identify and remedy any problems that may occur while there's still time to benefit from the promotion'.
The US company is online at http://us.acnielsen.com.
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