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TNS First to Track Local Cable TV Ads
TNS Media Intelligence (TNS MI) has announced plans to track advertising occurrences for local cable TV in San Francisco and Boston. The new services, due to be launched in March 2006, claim to be the first to provide media companies and advertisers with detailed information on local TV ads.
TNS MI will use its proprietary MediaWatch technology to track commercials from 5am to 2am seven days a week, providing details of network, category, advertiser, brand and number of units.
The company states that media planning and competitive analysis in this field has previously been difficult, due to the way in which a large volume of commercials are distributed in multiple zones to different networks at different times.
The company is beginning its tracking in San Francisco and Boston due to high demand, and hopes to expand its coverage in the coming months.
According to Steven Fredericks, President and CEO of TNS Media Intelligence, local cable TV is a critical element in many ad campaigns. He states: 'Local cable television will be the 20th media type TNS MI tracks, and it will align our industry leading monitoring capabilities with one of local cable's key selling points - geographic targeting.'
TNS Media Intelligence provides strategic advertising intelligence to advertising agencies, advertisers, and media companies. The company, established in 23 countries, is online at www.tns-mi.com.
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