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Arbitron Hires Scarborough Account Manager
Arbitron has appointed Sandra London, formerly of Saturn Corporation, as National Account Manager for the company's Advertiser Marketing Services. She will focus on selling Scarborough Research services to retail and beverage advertisers and marketers.
Most recently, she was Director of Business Development at Saturn Corporation - a provider of database management services to the direct marketing industry. She has also developed new business opportunities for Experian and Donnelley Marketing Information Services.
In her new role, she will work out of the Milford, CT office, and will report to Karla Eyerly, Manager of Advertiser Marketing Services.
Arbitron specialises in measuring radio audiences across the US. Through its Scarborough Research joint venture with VNU, it also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries. The company is online at www.arbitron.com.
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