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Management Shake-Up at Parks Associates
US-based digital technology MR firm Parks Associates has promoted Stuart Sikes, formerly VP of Business Development, to President. Tricia Parks, formerly President, is now CEO. The moves are designed to meet increased demand for broadband and digital research and analysis.
Sikes has worked for technology companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics for the last 17 years. His roles have covered sales, product marketing and marketing communications.
In his new role, he will work to provide clients with business intelligence, while Parks will focus on emerging technologies and the strategies required to implement them into consumers' daily lives.
Parks founded the company in 1986. She has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), and the AMD Board of Global Consumer Advocacy.
According to Sikes: 'The proliferation of broadband continues to transform the ways consumers communicate, enjoy entertainment, and manage their lives, homes, and assets. As our clients face increasingly complex markets, they want and need more research and analysis from Parks Associates, and they want it at a global, national and even regional level.'
Parks Associates developed the Relevancy Theory, a forecasting model for sales of digital electronic products and services. The company also co-hosts the annual Connections Digital Home Conference & Showcase in partnership with the Consumer Electronics Association).
The company's web site is at www.parksassociates.com.
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