DRNO - Daily Research News
News Article no. 5040
Published January 13 2006




New French MD for Millward Brown

Millward Brown, part of the WPP Group, has appointed Robert Vinet from ad agency Ogilvy One to lead its French business. Vinet replaces outgoing French MD, Liz Musch, who leaves to join WPP sister company, Added Value.

Canadian- born Vinet has spent the last 25 years in Europe, most recently as MD of the Paris office of Ogilvy One. Previously, he managed DraftDigital, part of the global DraftWorldwide marketing group. Prior to this, he was the founder and principal of Synthèse Marketing, a specialist database marketing company that he managed for more than 10 years.

In his new role, he will report to Andrea Bielli, the company's CEO for Continental Europe, Middle East and North Africa, and will become a member of the Management Board.

Vinet says he is looking forward to rolling out 'new and intelligent solutions backed by solid R&D' in his new role.

Commenting on the appointment, Bielli said: 'Robert brings with him wide, deep experience spanning database marketing, CRM and e-marketing, which will complement the above-the-line expertise that already resides in our French operation.'

He added that Vinet's skills would prove particularly useful as clients 'increasingly struggle to ensure they harness all points of contact and influence with their customers'.

The company is online at www.millwardbrown.com


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