| |
comScore Provides Access to Patients
US online behaviour analyst comScore Networks is partnering with marketing company Catalina Health Resource to offer a new research solution for pharmaceutical companies. The new tool, Behavior Activated Research (BAR Rx), is designed to help marketers access consumers who take particular drugs.
The partnership will make use of the Catalina Health Resource retail pharmacy network, which encompasses more than 12,600 pharmacies in the US - representing more than one billion prescriptions annually.
Gian Fulgoni, Chair of comScore Networks, explains: 'BAR Rx will allow us to precisely pre-qualify and reach potential market research participants based on the specific drug therapy they take, and deliver a personal survey invitation via the retail pharmacy network - all while preserving patient privacy.'
He adds that the product provides the pharma industry with the ability to 'cost-effectively communicate with even the lowest incidence patient segments'.
Craig Scott, President of Catalina Health Resource, says his company is looking forward to 'providing the pharmaceutical industry with a more enhanced understanding of patient needs'.
comScore collects consumer insight via its panel of 2m consumers, who have given the company permission to confidentially capture their browsing and online and offline purchasing behaviour. The company is online at www.comscore.com .
Catalina Health Resource, a division of Catalina Marketing, offers direct-to-patient and direct-to-consumer information and communication programs based on de-identified purchase and prescription histories. The company is online at www.catalinamarketing.com
|
