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GMI Expands Hispanic Online Panels
US firm Global Market Insite (GMI) has expanded its Hispanic online panel through a partnership with search marketing firm the iHispanic Marketing Group. The company plans further panel expansion, building on iHispanic's web presence among the US Hispanic population and its network of affiliates in Latin America.
According to a 2004 study by eMarketer, there will be 16 million Hispanic Internet users in the US by 2007, representing 8.4% of all users.
Jim Weisfield, VP of Business Development for GMI, states: 'The explosive increase in the US Hispanic population, coupled with its purchasing power, has companies competing for market share of this largely untapped market. Adding new consumers to our panel through iHispanic will enable us to better provide real-time insights.'
Nacho Hernandez, CEO of iHispanic Marketing Group, adds: 'Our knowledge of the Hispanic online community will enable GMI to go to market more quickly with enhanced panel capabilities, and ensure higher panel retention.'
iHispanic Marketing Group provides business and marketing solutions for web sites that target Latin America and the US Hispanic market. The company's web site is at www.ihispanic.com . GMI is online at www.gmi-mr.com
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