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YouGov Partners with Stockbrokers
UK online polling firm YouGov is joining forces with Execution Ltd, a European stockbroker, to establish a 50:50 joint venture company, YouGovExecution Ltd (YGX), offering research services for fund managers.
YGX will use YouGov's online survey techniques and Execution's financial market knowledge to provide financial institutions with research into consumer and business trends. It will also make use of data from YouGov's recently-launched BrandIndex (www.mrweb.com/drno/news4736.htm ), a daily online service designed to measure the perception of brands.
YGX will carry out regular surveys to identify trends, and clients will also be able to commission bespoke surveys for a detailed understanding of a particular company or market.
Nadhim Zahawi, joint CEO of YouGov, says of the new venture: 'Our research will now be received by over 150 institutions, and we are confident that the speed and accuracy of our research will allow clients to gain competitive advantage by tracking key trends ahead of their peers.'
Nick Finegold, CEO/Chairman of Execution Ltd, says the new company will be able to 'provide clients with a proprietary look at many markets by conducting accurate research that captures the behavioural responses of retail and business customers at source; thus providing a clear investment edge'.
The partners' web sites are at www.yougov.uk and www.executionltd.co.uk
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