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Expansion for Monitor-Plus
US radio measurement service Nielsen Monitor-Plus has announced a major increase in its spot radio coverage, to almost 60% of all radio advertising spending. The company now monitors radio in the top 39 markets, up from 26 markets last year.
The system captures data 24 hours a day and 7 days a week using electronic fingerprinting technology. The expansion means Monitor-Plus now measures 63 Spanish language stations in 21 markets, nearly doubling the number of stations and markets measured last year, and representing 65% of all Spanish-language households.
The addition of 13 markets brings Monitor-Plus' total number of reported radio stations to almost 800. Rob Frydlewicz, VP Director of Research for clients Carat USA, said that a deeper list of radio markets was one of the top requests on his firm's wish list and thanked MonitorPlus for listening. 'Not only will this improvement enable us to have better intelligence about local radio, but it will provide our clients with better information about how their competitors are using the medium.'
Verizon Communications was the largest Spot Radio advertiser, with $9,433million in advertising for January 2006. The top 10 also included two television networks, FOX and ABC, and two home centers/hardware stores (Lowe's and The Home Depot), and two automobile vendors (Toyota and Chevrolet).
Nielsen Media Research is online at www.nielsenmedia.com
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