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PriMetrica Launches Advanced Data Analytics Group
US-based technology and telecommunications research company PriMetrica has announced the commercial launch of a new Analytical Service Group.
The California-based Group, headed by Dr. Kevin Duffy-Deno will be engaged in analytics focused on the conversion of clients' raw customer and prospect data into actionable knowledge. To this end the group will provide a wide range of analytical services, ranging from basic descriptive analyses and metrics to sophisticated predictive modelling.
According to Dr. Duffy-Deno, 'Increasingly competitive markets are forcing companies to find every competitive advantage they can. Data from customer files, historical transactions, event attendance, quantitative surveys, marketing campaigns, and third party providers are rich sources of information. The challenge is to transform this information into knowledge which will help companies make better business decisions. This is the charter of our Analytical Services Group.'
The company is online at www.primetrica.com
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