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Survey Sampling Tweaks Brand for Global Focus
Following the dropping of the separate Bloomerce name last week, Survey Sampling International (SSI) has a new logo and web site backed by a promotional campaign to support its global expansion.
Bev Weiman, President and CEO, comments 'After nearly 30 years, we felt some minor polishing of our look was appropriate. The new logo reflects our global expansion as well as how our partners and friends refer to us. Like everything we do at SSI, our new logo balances forward thinking with time-tested values.'
The ad campaign will give a simple message: focus, service, and trust, with the company's focus being 'superior sampling'. The new site, at www.surveysampling.com , is designed to support survey researchers worldwide, with rapid access to key product, company and contact information.
'When we founded Survey Sampling in 1977,' says Weiman, 'we voiced our commitment to develop innovative sampling solutions and to provide the highest quality samples in the U.S. Now we focus on providing these services globally with the same quality and service commitment.' SSI has offices in Australia, China, France, Germany, Japan, Netherlands, Spain, UK, and the Eastern and Western U.S., and an international staff of more than 180 employees representing 15 countries and 25 languages.
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