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TNS MI Launches Integrated Ad Intelligence Platform
TNS Media Intelligence (TNS MI) has announced the introduction of AdScope(TM), an all-digital ad identification and retrieval service which seamlessly integrates ad occurrence and expenditure data for each creative.
The service will be launched mid-June 2006, and is the result of an 18-month, multi-million dollar development effort building on TNS MI's proprietary ad monitoring technology. It uses automated ad pattern recognition and end-to-end digital ad monitoring to identify, capture, store and deliver high quality TV, radio, internet, magazine and newspaper creatives.
According to Bev Andal, Chief Operating Officer of TNS MI, AdScope benefits from using a single source, where previous systems have a used a combination of digital and video tape ad capture, and data which is often cobbled together from multiple outside sources. 'AdScope gives clients the highest quality view of competitive ad creatives within hours of initial airing, plus accurate occurrence data in near real time, plus expenditure data - all in one platform from a single source' says Andal.
The service monitors television in the top 101 markets full-time - over 80,000 hours per week of network and spot television, as well as cable networks. The digital database also covers 450 radio stations in 30 markets, 2,700+ web sites and 170 consumer magazines and newspapers. Hispanic coverage includes broadcast and cable networks, local TV stations, print and radio media.
Clients will have 24/7 access to a simple web-based interface, with ad alerts customised to the needs of individual clients. TNS is online at www.tns-global.com .
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