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TNS Extends Online Access Panels in Asia-Pacific
TNS is to launch its 6thdimension online access panels in Malaysia and Thailand. The panels, which will be introduced in August and September this year, will cover the major cities in each country.
TNS already offers 6thdimension services in seven other markets across the Asia Pacific region: Australia, China, Hong Kong, Korea, New Zealand, Singapore and Taiwan. The nine countries will incorporate over 800,000 active panel members. European panels were launched in 6 countries in February 2005 - France, Germany, Italy, The Netherlands, Spain and the UK - and the US has its own 6thdimension panel.
According to Mark Walton, TNS Regional Director for Asia Pacific Access Panels, 'Since we launched our 6thdimension initiative in Asia Pacific last year, we have seen rapid growth in the use of our online services, with over 500 projects conducted in the past 12 months. This not only allows us to offer research solutions faster and more cost-effectively, but ensures that the well-managed panels and questionnaires deliver consistently top-quality research. The adoption of online services in Malaysia and Thailand is a natural development for TNS and our clients - and more markets will follow in 2007 as we extend our services further in the emerging markets.'
He adds: 'As with all of our 6thdimension panels, the new panels in Malaysia and Thailand will be supported by an extensive programme of validations and research-on-research, demonstrating that the panels offer representative samples of the online population in each market, with high quality results and insights.,
The company is online at www.tns-global.com .
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