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Word of Mouth Association Names Board
The Word of Mouth Marketing Association (WOMMA) has elected its first Board of Directors, with researchers well-represented. They include Laurent Flores, CEO of crmmetrix; Ed Keller, CEO of The Keller Fay Group; and Pete Blackshaw, CMO of Nielsen BuzzMetrics.
WOMMA says the new Board 'represents the wide diversity of companies that have embraced the consumer-driven power of word of mouth marketing. Major brands, marketers, agencies, researchers, word of mouth specialty firms, and top experts have joined together to lead the fastest growing segment of the marketing world.'
The other Directors are:- Idil Cakim, Director, Burson-Marsteller
- Jackie Huba, Author, Church of the Customer
- Virginia Miracle, Director of Word of Mouth Marketing, Brains on Fire
- Ann Moravick, President & CEO, Rowland Communications Worldwide
- Rick Murray, President, me2revolution, Edelman
- Paul Rand, Partner, Global Chief Development and Innovation Officer, Ketchum
- Jim Nail, CMO, Cymfony
- Gary Spangler, E-Business Leader, Electronics and Communications Platform, DuPont
- Jamie Tedford, SVP, Media and Marketing Innovation, Arnold Worldwide
- Scott K. Wilder, Group Manager, Intuit
- Michael Wiley, Director, New Media, GM
- Dave Balter, CEO, BzzAgent.
CEO Andy Sernovitz comments: 'We are grateful for the support of these leaders, and the hundreds of companies that have joined WOMMA. Their expertise and dedication ensure that WOMMA continues as the voice of ethical responsibility for the growing word of mouth industry.'
WOMMA supports the building of a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has nearly 300 corporate members, and is on the web at www.womma.org .
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