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Hitwise Tracks Visits to Competitor Sites
Hitwise has this week announced the launch of Hitwise Conversions, a new custom reporting capability that provides clients with insight on how online users navigate within specific sections of competitive web sites.
Hitwise Conversions can be customised to meet the needs of marketers, reporting on a range of data points such as promotional pages, shopping cart activity, registration page completion, loan application submissions, auction bids and user interaction within a specific channel of a site. This flexibility allows clients to understand consumer preferences and purchase behaviour on competitive web sites.
In addition, Hitwise Conversions will enable marketers to gauge the success of various traffic generation strategies, by reporting on which specific search terms, demographic profiles and traffic from upstream web sites have led to the highest conversion rates on a competitor's web site.
According to Chris Maher, EVP of Global Sales at Hitwise, 'Hitwise Conversions offers our clients a deeper view into competitive online marketing activities. This new capability has already benefited our clients as they monitor competitor promotions, product offerings and customer engagement strategies. We can identify the key traffic drivers to a web site that lead to conversions, including search terms. For example, we can identify a keyword that leads to a hotel or flight booking online to a travel site. Hitwise Conversions brings a whole new level of informed online marketing strategy to clients.'
The company is online at www.hitwise.com .
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