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TNS Buys Tool for Segmentation and Positioning
TNS has announced the acquisition of FutureView, a segmentation and positioning tool. The tool measures and classifies consumers according to how 'future influential' they are. Its developer, Malcolm Law, joins TNS as part of the deal.
The firm says Future View is a significant improvement on the classic early adoption model, going much further by questioning the extent to which consumers demonstrate elements of new consumerism such as social responsibility and self-expression.
FutureView will ultimately become inherent within TNS' respondent and customer databases including its 6thdimension online managed access panels. In the case of stand alone or bespoke studies, FutureView's use will be individually tailored to meet the project's particular objectives. The new tool will enable TNS to elicit responses from influential individuals, providing clients with insights to shape new product and service developments.
According to TNS Chief Executive David Lowden, 'This acquisition is a significant and progressive step forward, reflecting our ongoing commitment to delivering greater insights to our clients. As part of the due diligence process, TNS closely observed how multinational companies apply FutureView to successfully map out future consumer trends. From the results we have seen, I am confident that FutureView will add immediate value to our clients.'
FutureView was developed in Australia and New Zealand by Malcolm Law who, as part of the acquisition, will join TNS' Segmentation and Positioning Area of Expertise where he will support the introduction of the methodology working under TNS Global Head, Par Kaelleskog.
The company is online at www.tns-global.com
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