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Fifth Spin-Off from 6thdimension
TNS has today launched a Travellers' Panel, the fifth sub-panel of its 6thdimension service. The new panel provides access to 500,000 international respondents across 6thdimension's half dozen European countries.
The panel covers the UK, France, Germany, The Netherlands, Italy and Spain, and can group respondents according to specific demographic profiles, enabling niche target audiences to be easily reached. Sub-samples such as long-haul holidaymakers and business travellers can be matched against preferred holiday destination, type of holiday and accommodation, allowing bespoke sampling for very specific business purposes.
Tom Costley, Head of TNS Travel & Tourism, comments: 'The new panel gives us the opportunity to research specific groups of travellers and gain greater insight into their travel needs, likes and dislikes. It will prove an invaluable and very cost effective tool to help travel, tourism, hotel and leisure operators gain a detailed understanding of different market sectors.'
6thdimension gives TNS clients access to more than half a million panellists across the six countries. Its other sub-panels are Sports, Creative Minds, Telecoms and Health, all launched last year.
TNS is online at www.tns-global.com .
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