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Search Veteran to Drive Auto Site Intelligence
Online vehicle information company Autobytel Inc. has appointed search and Web analytics expert Arthur Brodeur as its VP, Business Intelligence and Corporate Performance Management. Brodeur has worked at AOL, Alta Vista and DEC / Compaq.
Brodeur's role will include the implementation of corporate data management solutions and management of competitive intelligence research as the company expands its consumer and business products. He joins from AOL, where he was VP, Business Intelligence for AOL Search. Prior to this, he was Director of Business Operations for search pioneer AltaVista Company, after 15 years with DEC / Compaq Computer Corporation, where he held positions ranging from product management to supply chain optimization.
Autobytel President and CEO Jim Riesenbach says Brodeur's expertise will be critical to identifying emerging customer trends and helping the firm to act on them. 'Art is a recognized industry expert with a proven track record in data mining and business intelligence, including pioneering Search business metrics. The online automotive industry has become more sophisticated in recent years, requiring an ever-increasing degree of analytic and data capabilities... which can create significant revenue optimization and performance improvements.'
Autobytel Inc. is one of the largest online automotive marketplaces, helping consumers choose and buy vehicles using objective data and editorial. The service is backed by a nationwide network of dealers. The company owns sites including Autobytel.com, Autoweb.com, CarSmart.com and Car.com, and reckons to have helped more than twenty-seven million car buyers since starting out in 1995. It is online at www.autobytel.com .
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