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Direct Usage Data for Software Firms
Three-year-old US analysis firm ClickStream Technologies has launched ClickSight™, promising software companies primary information on usage. Computer users opt in and install the technology, which then feeds back anonymous reports about their overall application usage.
Data is aggregated and analyzed, allowing clients to understand actual usage of their software products, identify installed but unused elements / functions, and analyse usage of competitors' software. In addition to helping clients improve customer satisfaction, the firm claims the system will eliminate inefficiencies in the development process, and help identify new markets.
ClickSight was developed by founder and CEO Cameron Turner, who apparently conceived the idea along with a team of classmates at Oxford University while completing his MBA - prior to this he spent eight years at Microsoft conducting data analysis. He comments: 'We are delighted to provide software users with a mechanism to have their voices heard by software producers, and enable those that create and deploy software to do so more profitably. ClickSight will enable them to survey the real behavior of thousands of users with clarity and efficiency never before achieved.'
ClickStream Technologies is based in Berkeley, California and is online at www.clickstreamtech.com .
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