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Lightspeed Buys Forrester's 'Ultimate' Financial Panel
Lightspeed Research has acquired the 'Ultimate Consumer Panel' business of US-based technology researcher Forrester. The business uses tools developed in-house to analyze consumers' financial services behaviors using credit card, banking statement and transaction data.
Joining Lightspeed as a result are Senior VP Gregory Flemming, Ph.D., and Business Development Director, Melissa Hurley Lynch, managers of the Ultimate Consumer Panel operation.
Lightspeed, which offers online panels in 34 countries across North America, Europe and Asia Pacific, says it aims to develop the range of the Ultimate Consumer Panel's offerings and create 'the industry's leading online financial services value added panel product'.
Forrester Research Chairman and CEO George F. Colony says his firm is selling the business because it no longer fits with the core focus on broad, global business and consumer data. However, he comments: 'I am very proud that Forrester was able to create the unique Ultimate Consumer Panel business and I am confident that it will be an excellent complement to Lightspeed Research's existing market research products.' Colony adds: 'Data remains a major growth area for Forrester and a primary offering for our clients. Our go-forward strategy will be to outsource our panel work rather than own panels outright as we did with the Ultimate Consumer Panel business.'
Lightspeed is online at www.lightspeedresearch.com and Forrester at www.forrester.com .
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