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Nielsen Names Nearly Ninety
Audience measurement giant Nielsen Media Research has established five new Client Advisory Committees, consisting of almost 90 senior clients, to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives, aimed at moving measurement into the integrated media age.
The A2/M2 system, announced in June, aims to provide integrated, electronic measurement of television content across multiple media platforms. Nielsen recently set up another body, the Client Engagement Committee, and has repeatedly stressed the role of clients in A2/M2's conception and design. It now says the various Committees will continue the collaborative process as it moves forward with what it describes as 'the most extensive research and testing program in its history.'
Nielsen says more than 200 clients volunteered to participate and that it 'plans to call on the services of any client who is willing to help'. Those chosen for the committees 'represent all parts of the broadcasting, cable, and advertising industries.' The Committees are expected to meet three times a year and will have their first meetings in the fourth quarter of 2006.
President and CEO Susan Whiting comments: 'We were gratified by the large number of clients who volunteered to join these committees... With A2/M2, Nielsen is reinventing television measurement and we will want extensive feedback and advice from clients every step of the way.'
Full membership of the five committees will appear here shortly. Nielsen Media Research, whose web site is at www.nielsenmedia.com , is part of VNU Media Measurement & Information, online at www.vnu.com .
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