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Global Reviews Moves into Europe
Australian market research provider Global Reviews has recently announced the opening of its European headquarters in London. Adam Goodvach, co-founder of Global Reviews, will head the company's London-based office.
The new office is primarily in response to UK financial services firms seeking to capitalise on new customer channels away from the traditional bank branch. The company believes that every consumer conducts an "informal benchmark" approach to buying online, by visiting several websites before making their final decision and aims to assist firms in prioritising website content and enhancements, allowing them to improve their online revenue generation.
Commenting on the move into Europe, Mr Goodvach said, "It is great to know that the benchmarking model we have developed over the past decade in Australia has unique application across global markets in the world. We are able to not only highlight the areas that companies need to work on, but provide them with specific analysis and advice to ensure easy implementation to improve performance. Our decision to open a UK office was prompted by client pressure and the desire to further enhance our coverage of global best practice. This will ensure we deliver even greater insights to our clients."
The company is online at www.globalreviews.com
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