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MarketingExperiments.com Acquires MarketingSherpa
Florida based MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, a research firm that publishes marketing case studies and benchmark data.
According to Dr. Flint McGlaughlin, director of MarketingExperiments.com, the two research firms will function as separate but close partners continuing to bring marketing professionals practical research data, networking Summits, and professional training. "Both firms have the same objective, to discover what really works in marketing, but they utilize complementary methodologies. MarketingExperiments conducts real-time experiments; MarketingSherpa conducts benchmark studies and Case Studies. By working together, the two firms will be able to better serve their nearly 300,000 subscribers and members."
He added, "Together, our two organizations will enter into 2007 offering marketing professionals the primary resource for the research they need to make the right marketing decisions. Current offerings include a library of nearly 1,000 case studies and documented experiments, four annual benchmark guides, as well as Summits, training and certification."
"Our research team is thrilled at the prospect of working closely with the scientists and statisticians at MarketingExperiments.com," concluded Anne Holland, president MarketingSherpa. "Our current research into what's really effective for real-life marketers is sometimes limited by the fact that marketers themselves may not have adequate test data on the newest tactics, such as online video advertising. Now we'll be able to partner with MarketingExperiments to actually design tests using live campaigns."
The companies are online at www.marketingexperiments.com and www.marketingsherpa.com
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