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Ciao Adds Business Data to Panels
Online survey firm Ciao has launched a 'Career Profile' option. The new data allows clients to use job categories to select samples from its panelists in 23 countries across Europe, Asia, Latin America and Australia.
The details include panelists' occupation, their role within the organization, their purchasing influence, the department they work for within the company, company size and the industry in which they work.
Ciao is also introducing a new technology profile covering individual and company wide use of devices such as mobile phones and PDAs, as well as use of software and systems.
Cyril Stern, Director of Ciao Panels, says the new offering comes from listening both to panelists' feedback and client requests. 'In a recent survey, Ciao's panelists stated that screen-outs were by far the most dissatisfying factor when participating in a survey. We believe this more targeted approach will reduce the screen-out process and improve the panelist experience while at the same time provide our clients with more insightful information.'
Ciao is the European subsidiary of Wilton, CT-based Greenfield Online, Inc. and is online at www.ciao-group.com .
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