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GMI and Media-Screen Tie Knot
GMI (Global Market Insite, Inc.) has announced a strategic partnership with Media-Screen, an online consumer research specialist based in San Francisco. GMI will provide panel access and technology to power Media-Screen's Netpop™ syndicated research series.
Netpop™ reports will also be available on GMI's syndicated research web site, www.insightcafe.com . The Netpop research series investigates the broadband population as the force driving developments in the 'digital and physical marketplace', and includes a detailed segmentation of the broadband population, focusing on the attitudes and behavior of broadband users in terms of advertising, shopping, entertainment and mobile devices.
The partners say GMI's expertise in web surveys, click testing and virtual shopping surveys make it ideal to power the Netpop study. According to Media-Screen MD Josh Crandall, the deal will 'streamline our data collection processes and ensure that our sample represents the attitudes and behaviors of the broadband population'. Crandall says Media-Screen will maintain its focus on research design, analysis and custom studies while benefitting from GMI's sales force and InsightCafe.com portal.
Michael Allenson, Executive VP for GMI's syndicated research group, says the deal is a perfect example of his group's capabilities: 'A partner such as Media-Screen brings years of industry experience and expertise, while GMI provides the tools needed to take the research to the next level, on a global scale. Customers of this research will see greater insights, quicker results, and more international flavor.'
GMI's home page is at www.gmi-mr.com and its syndicated research site at www.insightcafe.com . Media-Screen can be found at www.media-screen.com .
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